Blog
Using Leaflets For Recruitment
Friday 16th July 2021
You have probably heard on the news that many businesses are struggling to attract candidates for the vacancies that they have to offer. For many reasons, as the world opens up and the risks from Covid-19 ease, there are many unfilled job vacancies. Companies are struggling to attract the attention for vacancies they would have quickly filled in the past. They urgently need additional team members, yet their previously successful recruitment processes may be failing them. However, we believe we have a great solution. Our door drop marketing teams have been extremely busy over the last couple of months delivering leaflets aimed at recruitment, to much benefit from those employers choosing to use them. Harnessing the power of door drop Here at…
Reward And Inform With Your Door Drop Marketing Campaigns
Thursday 24th June 2021
Do you worry that you aren't connecting with your target audience for your door drop marketing campaigns? There are certain things you may not be including in your campaigns that could significantly affect your ROI. Here, we explain two of the most important strategies when it comes to gaining traction with your target audience - rewarding and informing. Statistical Proof We already know that customers respond positively to information that is relevant and useful to them, so let's look at the research that tells us more. Royal Mail carried out an extensive survey back in 2015 to identify what type of mail customers found valuable and why. It may surprise you to learn that building a relationship with a current customer through…
Why It’s Important To Continue Marketing During Economic Turbulent Times
Thursday 3rd June 2021
Let's face it, the last year or so has been a rather unsettling and worrying time for businesses in many different industries. COVID-19 has shown us the vulnerabilities within our businesses and while some have managed to diversify their product/service offerings to adapt, others have not been able to. For many companies, a period of economic turbulence and uncertainty have them battening down the hatches, cutting back what they consider to be non-essential spending and sitting back to ride out the storm. Some may act by immediately cutting or doing away with marketing budgets completely, in the belief that holding onto cash is the only way to survive. But this could be harming their business more than they realise.…
Let’s Talk About The Future Of Leaflet Distribution in Reading
Thursday 6th May 2021
Whilst many businesses have struggled through the Covid-19 pandemic, as a leaflet distribution and direct mail company this has certainly not been the case. We continue to grow and help many businesses focus their marketing and customer acquisition through our leaflet marketing services. Many local businesses realise the benefit of local customers but miss the opportunity a leaflet drop provides. Getting to the heart of the home or business with a leaflet landing on the mat is an effective marketing strategy that is proven to be successful. JICMAIL official figures show the effectiveness of direct mail and door drop leafleting, with an 11% increase year-on-year, creating a record high since activity tracking was introduced in early 2017. Since the outbreak…
Make Your Door Drop Marketing Worth Keeping
Friday 23rd April 2021
An astonishing 72% of people receiving marketing material on their doormat read, keep or pass it on, and 45% of consumers keep direct door drop mail leaflets and brochures in a draw or on a noticeboard for them to call on. In addition to this, a whopping 89% recall flyers coming through their letterbox, so the benefits of direct marketing campaigns are clear according to the Direct Marketing Association figures released. But how do you harness the power of this type of marketing, and avoid being one of those leaflets that moves directly from the doorstep to the recycling bin? The secret is to give them a flyer that they deem as worth keeping. Ensuring that your leaflet is…
Important Lessons To Remember From A Year In Lockdown
Monday 12th April 2021
If you had told us 12 months ago that we would be still in the middle of a national lockdown, we probably wouldn't have believed you, but what a crazy year it has been. While it has been a period of great stress, worry, and endless challenges, it has also been a year of critical lessons for anyone involved in the world of business. Most people will have learned more about their business than ever before. We have realised the importance of being adaptive and resilient, and there are some key takeaways from the past 12 months that we would like to share with you. 1. Broadening your services is critical - We have seen a lot of businesses adapt to…
Are You Using Your Company's Database Wisely?
Friday 26th March 2021
If you focus marketing only on attracting new customers, you could be missing a trick. Your existing database is likely to be your biggest asset untapped asset. Take a moment to digest this, and it starts to make perfect sense. Those people approached you for a reason. Whether to learn more, think about or buy, they could be your next sale - so it's essential you don't neglect them when creating your marketing plan. Developing your interaction and marketing opportunities with existing customers and leads has enormous, often under-utilised value. Your Database + Our Experience = Perfectly Targeted Marketing Reading Leaflet Delivery offer all you need for personalised and targeted mailing campaigns. We know a targeted direct mail campaign bringing your news…
Let’s Make Your Marketing Spring Into Action
Monday 15th March 2021
The weather is getting better (hopefully) and with Spring well on the way, now is definitely the time to spring into action with your marketing plans. With the UK gradually opening back up, businesses that have laid dormant, or just been getting by, can harness the positivity that things are getting better, and start to revive their business plans for the future. And there are certain financial boosts to help many UK businesses do just that. A Budget Boost For Business The Chancellor, Rishi Sunak, during his spring Budget announced further grants to struggling businesses, alongside new loan schemes aimed at supporting businesses as we come out of lockdown and look to the future. A clearer picture of the furlough scheme…
Why You Should Continue To Test And Learn From Your Door Drop Marketing Efforts
Thursday 4th March 2021
We know that door drop marketing is highly effective at gaining attention. Research shows that around 89% of people remember receiving a door drop leaflet and 79% of them will keep it or pass it to a friend or family member. All of this increases awareness of your business and improves your sales potential. Our testimonials are proof that door drop marketing, especially as part of leaflet campaign over time, certainly helps many businesses. But that doesn't mean that every campaign you launch will have the same effect. Test and Learn We know you are likely to get new customers from a one-off leaflet drop, but think how many more you could get if you use a varied and enticing campaign delivered…
A Few Quick Tips to Help You Use QR Codes In Your Business Marketing
Friday 19th February 2021
Those funny little boxes of black and white patterns, QR codes, have become a popular way for businesses to direct potential clients to websites of businesses including mobile mechanics, small retailers, and food delivery services quickly and efficiently. Are you aware of their benefits? And how could you go about using them to grow your client base? Let's take a look... What are QR codes? A QR code is a little magic box containing an array of black and white squares of machine-readable code. QR codes offer the very latest in Quick Response (QR) technology, allowing people to access your business more quickly than accessing a website address. Have you ever typed in a website address only to find you've mistyped something, and…
We Refuse To Participate In A Recession, How About You?
Monday 8th February 2021
It would be so easy to assume that all the effects on your business from being in a recession would be negative, but here at Reading Leaflet Delivery, we know this simply isn't the case. A positive outlook and an innovative mind means you can take a proactive approach, look objectively at how your business operates and get creative with your products and services. If you're determined that your business will not only survive but thrive throughout a recession, there are steps you can take to ensure this is the case. Cash flow planning Check your cash flow, assess how much liquidity you have, and once you understand the bottom line and know your financial strength you have the base with which…
We Help Businesses No Matter How Big Or Small
Friday 22nd January 2021
2021 sees us facing a year that will see a lot of huge changes. Alongside a likely rise in self-employment as those left unemployed by COVID-19 seek to start out on their own, established businesses will be looking to retain their place in the market. As competition for customers is likely to become more intense, this is a critical time to advertise effectively. We all know that successful marketing is key for businesses of all sizes to survive, and even more so this year as the coronavirus bites further. But how to you advertise to your best advantage with all the changes taking place across the UK? Countering COVID-related problems Lockdowns and restrictions have changed the way in which many businesses capture…
