Blog
Misconceptions Of Door Drop Marketing
Tuesday 8th December 2020
Have you always thought that you could spend your marketing budget far more effectively than dropping a leaflet or brochure directly through someone's letterbox, believing they never work and are just a waste of time, paper and money. We're here to tell you that this simply isn't the case - and there are other misconceptions about door drop marketing that we think you should know about! Read on to find out how the right leaflets defy the misconceptions. Door drop marketing services provided by Reading Leaflet Delivery, could help to ensure your business gets noticed. MYTH 1 - There's a low response rate The reality is very different and backed up by the Data and Marketing Association (DMA), which through extensive surveys and…
The Benefits Of Merging Online And Offline Marketing
Friday 20th November 2020
No longer is there a one size fits all approach to marketing. Over time, the most successful businesses have realised that they need to combine both online and offline marketing to get the best results. Maximum exposure across all demographics will only be achieved by reaching out to those not using the internet equally as much as those that do. Here, we explain why a combination of both types of marketing could benefit your business and how you could bring the two together to get the most out of it. We are living in a time unlike any other How many potential customers would your business lose, if you switched to solely online marketing? The reality is more than you may have…
Why Door Drops Will Get Your Message Across Better Than Other Forms Of Media
Friday 20th November 2020
At the early stage of the Covid-19 lockdown, the UK Government were regularly on the television, radio, and in both online and physical news articles. However, they still felt the need to get the message across in a closer more personal way, a way they knew we could not avoid - so they did a door drop, advising households of the new rules and regulations and guidelines of staying safe throughout the pandemic. We know you may consider door drop marketing to be a little 'old school' but in many cases, the old ways can bring a great response, as proven above, and as one of the most effective means of targeted mailings, it could be highly beneficial to your business. Here…
The Lifetime Value Of A Customer
Friday 20th November 2020
You know how many customers you have; but do you know how many of them are repeat customers - customers that return to your products or services repeatedly? A major expense faced by any business is gaining customers, so it certainly makes sense to retain them and keep your company as their go-to choice. But how do you know who your most loyal customers are, and how do you keep them engaged? How can I measure my return rate? There are many ways to do this and to some extent it will depend on the systems you have available and your actual business model. For example, a subscription-based business can simply measure all of the customers purchasing a repeat subscription. However, it is…
The Importance of Including Door Drop Marketing in Your Marketing Budget
Friday 20th November 2020
The popularity of online marketing means that offline marketing tools are seen as old-fashioned and ineffective. But this simply isn't the case. In fact, including door drop marketing in your budget could see your business edge ahead. Since March, the UK, like many other countries, has been plunged into a public health crisis. The subsequent lockdown brought the economy to a grinding halt. As we emerge from this enforced hiatus, the scars on the economy are already visible. UK GDP fell by 2.2% and with this happening over two quarters in a row, the UK confirmed it was in recession. For most businesses, this is not good news. Difficult trading conditions are compounded even further by people's uncertainty and anxiety. Marketing budgets are…
